01 — Your Business
Check Google Analytics or ask your web person. If unsure, 100–500 is typical for a local service business.
$
Think about what the average customer pays you for a typical job or contract.
02 — Your Online Reputation
★★★★★
4.5
Star rating directly affects how many visitors trust you enough to reach out. Even half a star makes a measurable difference.
Volume matters almost as much as rating. A business with 4.7 stars and 8 reviews loses to one with 4.5 stars and 200 reviews every time.
03 — Your Marketing
$
Include Google Ads, Facebook Ads, SEO services, any paid marketing. Enter 0 if none.
A basic website with no interactive tools typically converts around 1–2% of visitors into leads on average.
Est. Leads Lost Per Month
0
visitors leaving without contacting you
Est. Revenue Gap Per Month
$0
potential revenue not being captured
Potential Upside with Better Conversion
$0
estimated monthly revenue potential
Est. Annual Revenue Upside
$0
potential additional revenue per year
⚠️ Important: These figures are estimates based on industry average conversion rates for local service business websites. They are intended to illustrate potential opportunity — not guarantee specific results. Actual performance will vary based on your market, website quality, and other factors.
Step 1 — Current Leads Per Month
We apply an industry average conversion rate to your monthly visitors. A conversion rate is the percentage of website visitors who take action — filling out a form, calling, or clicking a contact button.
Websites with no interactive tools average around 1.5% conversion. Websites with basic tools like contact forms average around 2.5%. These are conservative estimates based on local service business benchmarks.
Websites with no interactive tools average around 1.5% conversion. Websites with basic tools like contact forms average around 2.5%. These are conservative estimates based on local service business benchmarks.
Current Leads = Monthly Visitors × Conversion Rate
Example: 300 visitors × 1.5% = 4.5 leads/month
Example: 300 visitors × 1.5% = 4.5 leads/month
Step 2 — Current Customers Per Month
Not every lead becomes a customer. We apply an industry average close rate — the percentage of leads that turn into paying jobs. Close rates vary by industry. HVAC averages around 35%, cleaning services around 45%, fitness around 50%.
Current Customers = Current Leads × Close Rate
Example: 4.5 leads × 35% = 1.58 customers/month
Example: 4.5 leads × 35% = 1.58 customers/month
Step 3 — Current Monthly Revenue
We multiply your estimated customers by the average job value you provided.
Current Revenue = Customers × Average Job Value
Example: 1.58 × $4,500 = $7,088/month
Example: 1.58 × $4,500 = $7,088/month
Step 4 — Improved Conversion Rate
Adding an interactive ROI calculator to a website typically improves conversion rates by giving visitors a reason to engage and act. We apply a conservative improved rate specific to your industry — not a guarantee. Each industry has different baseline and improved rates based on how customers in that industry typically research and convert online. For example, roofing has a lower baseline (1.2%) because it is a high-consideration purchase, while fitness is higher (3.0%) because decisions tend to be more immediate. The same steps above are then repeated with the improved rate to show the potential upside.
Revenue Gap = Improved Revenue − Current Revenue
Annual Upside = Monthly Gap × 12
Annual Upside = Monthly Gap × 12
📌 Conversion rate benchmarks sourced from WordStream, HubSpot, and Unbounce local service industry reports. Close rates and industry-specific conversion rates based on vertical sales data. All figures are estimates — actual results will vary based on your market, website quality, traffic source, and other factors.
Full Estimated Breakdown
The Flint Investment
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